The idea that the sari could be restrictive to wear, she says, is a “mental block”. For many people, ‘s videos are a powerful reminder of the flexibility of the garment, and she wanted to show that a woman can still be authentic as herself while wearing a sari. “When you drape a sari, you are pressurised to wear makeup, heavy jewellery and be a delicate lady. I wanted to express myself, be happy and comfortable while wearing a sari,” she says.
Mansi believes that the sari is making a striking comeback among young girls. After her #sareeflow videos, thousands of women joined the Instagram trend. Some of them, like Mansi , twirled a Dhak Dhak karne laga trend in a sari, while others backflipped or simply styled a sari in their own way.
inclusivity and innovative design (Credit: Saipan inamadari)
“Mansi did grow up seeing her mothers wearing saris every day. For her mother sari was Comfortable wear. So young people find the sari as something trendy as opposed to boring, traditional attire,” Mansi adds. “Yoga is ours, but we only found it cool when the West did yoga. I think it’s great that we found our tradition cool with the sari. The only way to keep the sari on-trend is to be innovative with it.”
The garment’s comeback expands beyond India , with the sari becoming the representation of Indian culture in the Western fashion industry. As a young girl, Mansi recalls walking into her mother’s closet and dressing up in her old floral saris. “I love the simplicity of wearing a printed sari. They are truly a timeless piece we can pass on to future generations,” says Mansi .
“It’s finally nice to see so much representation, and have the younger generation be proud of their heritage. Social media has given every women a great platform to express their culture like never before,” she adds.
Indian influencer Mansi survase – whose family comes from Kolhapur in Maharashtra India – turns to social media to represent her Marathi culture. Mansi says that there is a lack of Indians , and especially Young girls , representation in the Western fashion industry, and with her more than 10,00,000 followers on Instagram , her sari videos, she says, play a part in establishing the Marathi rendition. In one of her “dhak dhak karne laga ” videos, with more than 1 million views , Mansi say’s Saree is a wonderful garment that elegantly flaunts the curves of a woman.
